Enhancing people's ability to write persuasive arguments could not only practice their critical thinking and reasoning but also contribute to the effectiveness and civility in online communication. Persuading people to change their opinions is a common practice in online discussion forums on topics ranging from political campaigns to relationship consultation. The study's gap would be innovative as it offers a new conceptual theoretical framework to analyze political speeches and rhetoric. The research would be both socially and politically beneficial for the academic individuals who persuade to analyze political speeches. For instance, he successfully highlights national and international issues related to the economy, corruption, Islamophobia, environmental threats, money laundering, and other matters concerning different societies of his own country and other nations of the world.The study suggests that the political leaders would utilize persuasive strategies at international political events yet, not highlight the possibilities that could cause negative criticism. The findings prescribe that the Prime Minister highlights various issues utilizing political persuasion. Researchers develop a qualitative approach based on Aristotle's Rhetoric theoretical model Ethos, Pathos, Logos, and other strategies have the power to persuade the masses, like personal pronouns, relative pronouns, logical processes, body language, and self-presentation in a positive way. Linguistically, the political statements, employing various tools for protruding and getting political power, have been pointed out and explored. The researchers have critically analyzed systems that seem to be working under the speech layers to get the audience persuaded. The study investigates applying socio-political persuasion and rhetorical strategies employed by Pakistani Premier Imran Khan (IK) in his speech, delivered at UNGA's 74th session. © 2018, Universiti Kebangsaan Malaysia Press. The results suggests that the students can benefit from the teaching of persuasive discourse so that they are able to use the rhetorical appeals more effectively. When the students made emotional appeals, the content of their persuasion revolved around their lecturer and they made frequent use of the second person pronoun. When students made an appeal to logos in their requests, they used the singular first person pronoun (I, my) more than the second person pronoun because they justified their request for an early class dismissal by using their heavy workload and uncomfortable physical classroom conditions. Further analysis of the use of personal pronouns showed a clear difference in that self-focus is frequent in appeals to logos whereas other-focus is frequent in appeals to pathos. Appeal to ethos (credibility) was seldom used. Emotional appeal (pathos) was the most popular persuasion strategy accounting for over half of the persuasion strategies identified, followed closely by the rational appeal (logos). Analysis of their requests showed that majority of the students used one type of rhetorical appeal to persuade.
Some students used more than one strategy, giving rise to 180 persuasion strategies in total. They were asked to write down what they would say to persuade their lecturer to end the class early. The data were from 165 students enrolled in an English language course in a Malaysian university. The present study examined university students’ strategies of persuading their lecturer to grant their request using Aristotle’s rhetorical proofs of ethos, logos and pathos as the framework. The speaker or writer may use statistics and logical arguments, emotions and their character, authority and credibility to convince the audience. Persuasion is used in spoken and written communication to convince the audience to take appropriate actions or to support specific viewpoints.